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This domain states the following, "AR Sound designs, manufactures and provides Hi-." We observed that the web site also stated " End interconnects at a variety of terminations." It also stated " The unique aerospace grade cables offered through. A direct mail order from the designer. We offer a personal approach that tailors the best. Interconnect to the specific needs of the music lover. AR Sound provides custom engineered solutions and special terminations as DIN interconnects. Which cables do I need? All interconnects at a glace. Music reproduction incorporates a blend of art and science." The header had DIN cable as the highest ranking keyword. It was followed by Best DIN cable, RCA cable, and Hi End cable which isn't as ranked as highly as DIN cable. The next words the site uses is kabel. DIN câble was also included and might not be understood by web crawlers.